Breuninger Flagshipstore | Stuttgart
The 2005 Christmas concept inspired the alternating facade design. The Breuninger Christmas key visual was presented facing outwards on a 700 m2 textile banner. On the sides facing Marktstrasse and Münzstrasse, a raised steel pipe frame is mounted onto the original wooden facade, which has begun to show its age, above the canopy at a height of approximately five metres. A rail system is mounted onto the lightweight construction and is designed to guide the banner along the 700 m2 surface and ensure clear lines and a striking 90-degree corner. The taut banner is integrated seamlessly into the facade, which is set back. The space between the banner and the facade emphasises the three-dimensional character and is positioned harmoniously as a central feature of the building.
The appearance of the Breuninger facade has been altered several times over the years by replacing the suspended textile facade.
D126