Corporate Design IBB | Stuttgart
The “Institut für medizinische Begutachtung und Beratung”, (institute for medical expertise and consulting) in Stuttgart, in short IBB, provides medical expertise in the field of trauma surgery and orthopedics.
Due to the area of operations and the frequent collaboration with insurances, courts, insurance associations and attorneys DITTEL | ARCHITEKTEN created a reputably and simple logo as well as the corporate design.
As a color that is associated with a calming effect, the first corporate identity color is blue. It is combined with the second CI-color grey, which represents reliability and dispassion.
The word mark includes a drawn-out “I” which illustrates straightness. In addition the figurative mark shows the word mark rotated by 360 degrees in order to create a visual interplay between word and figurative mark.
The graphical performance contains the logo, stationary, business cards, the stamp as well as several exterior labeling in the area of the institute.
DG327