Corporate Design The Cupcake Boutique | Stuttgart
DITTEL | ARCHITEKTEN enhanced and developed the already existing corporate design of the Cupcake Boutique for the shop opening in Stuttgart in June 2010. It was refined and expanded in the course of the café-relaunch 2011.
Cupcakes are fondly designed, fancy little cakes expressing a whole new lifestyle. These special little cakes are solely created and designed by imagination and fantasy. They stand for playful indulgence and enjoyment. This attention to details is perfectly represented by the harmonious corporate design set of the Cupcake Boutique. Entering the café customers are diving into a doll´s house-like world that attracts with sweet seducement.
The Cupcakes´ theme can be found in the graphics on the walls and in small coltish details in the kitchen, as well as in the kids’ space and in the restroom areas. Neat bordures, developed in the 2D area, were transformed into 3D and edge the shelves of the café.
Furthermore the Cupcake Boutique´s unique corporate design ranges from pretty take away boxes, gift coupons to gorgeous paper bags that allow the customers to take the sweet lifestyle home.
DG276/D293