Stil leben! | Leinfelden-Echterdingen
DITTEL | ARCHITEKTEN developed the corporate shop design for “stil leben!”, the 70 m² fashion shop in Leinfelden-Echterdingen, Germany. The boutique carries the latest fashion prouducts of luxury brands such as René Lezard Orwell, Esisto, Philo-Sofie, and many more. The boutique’s interior design was consciously reduced and kept simple and refined, in order to present the boutique’s products in the most neutral and ordered way. Discreet modular furniture with front hangers and diagonal hangers provides a plain and white design for presenting the products.
Colorful, accentuated wall surfaces in the CI colors brown and lilac create a warm ambience.
There are two tables where special store products can be set out, and lamp units over the tables provide just the right lighting accent. Trees developed specially for the shop provide a special design highlight, and draw attention as presentation surfaces for new items and accessories. There is also a bar integrated with the cash register area, where customers can obtain specialized or more detailed answers to their questions, or can just sit and relax.
DITTEL | ARCHITEKTEN designed the “stil leben!” brand, along with the interior design and the corporate design. In doing so, they designed a logo and various print products, including business cards, invitation cards, receipt blocks, shopping bags, etc.
The fashion boutique gets its own corporate identity from the well thought out and coordinated interplay of interior and corporate design, which is communicated internally and externally.
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