Tom Tailor Trade Fair Stand | Amsterdam

trade fair • stand • exhibition

For the young fashion label Tom Tailor, DITTEL | ARCHITEKTEN developed the new stand for the trade fair “Modefabriek” in Amsterdam.
Across an area of 60 sqm, three brands from the fashion company were presented in an exciting manner within individual brand domains.

The wall unit reflects the character of the three areas in different ranges of colour and decor and thus showcases the item of the upcoming season in a skilful manner.
Through the height of the wall unit and the logo illustrated on the spine of books, the stand achieves an impressive effect even at a distance and stands out from other trade show stands.
A centrally located spacious bench serves as a meeting point and partition between the divisions. It gives customers or exhibitors the opportunity to come together for meetings or have informal conversations.

The overall image is provided with industrial windows in the front area of the stand, which fit the rough style of the denim character and leads to a mixed up picture.

D350